martes, 24 de julio de 2012

7 pasos para vencer el dominio del Ego

Me ha encantado encontrar estos siete puntos del libro "El poder de la intención" de Wayner Dyer (via este post de Yoriento) porque creo que refleja cómo me esfuerzo en ser y comportarme.

No es sencillo, cuesta, y va en dirección contraria de lo que la sociedad parece demandar, pero yo me esfuerzo...

¿Y qué mejor forma de dominar el Ego que caer en la cuenta de que me llevo la contraria a mi mismo?

A cuidarse
Javier Arias González

jueves, 19 de julio de 2012

A great video for four reasons

1) If you are into *cycling* you will find in this video the bike shop of your dreams

2) If you are interested in *marketing* this video is a fantastic example of how to present a niche business (I'm sure their target audience salivate watching it)

3) If you are interested in *business models* this video will show you how small shops can compete with the internet

4) It is a beautiful piece of art

Take care
Javier Arias González

sábado, 7 de julio de 2012

Freemium versus Free Trial Periods

The Psychological Difference Between Freemium & Free Trial Plans, an interesting article (via this twit from @antonello) about the psychological difference between freemium and free trial plans. 

Still I think it misses one key point with free trial plans, the cost of the trial. 

In free trial plans potential clients do an unconscious evaluation to determine if the trial worths the effort.

Let me explain it with one example. If a user had to download and install and application, create an account, fill a profile and then, say, upload a couple of pictures to start the trial she might decide that's too much effort that might be wasted if after the free trial period she decides not to pay for the service. And, what is worst she, will do that evaluation and take the decision upfront, before trying your service.

So before you decide to go for a free trial plan for your product you better analyze carefully what is the amount of effort your potential clients have to put to run a trial. If that effort is too much you will find that no one wants to try your product

Take care
Javier Arias Gonzalez