martes, 8 de mayo de 2012

Business model around a ranking


Invent a way to measure something intangible. Influence, relevance, quality, reliability, timeliness, importance, you get the idea.

Apply your metric to a sector where competition exists. Internet, advertising, education, consumption, politics, news, etc.

Publish your ranking and, this is the key, make sure it is known by everyone.

Monetize the interest in learning a ranking position, the interest of the ranked for the best position or the access to the ones at the top of the ranking.

You have set yourself a new business.

Internet is prone to this type of businesses (Google, Klout, LinkedIn), but they are not exclusive to the Internet; you also have television audience measurement, surveys of voters, MBA rankings, Forbes fortunes lists or miss Universe contests.

The funny thing about these businesses is that, in general, is more important how known is the ranking than the correctness of the methodology used for its calculation.

Take care
Javier Arias González