When I saw it I immediately had two thoughts:
Never laugh at your competitors. No matter how crazy their initiative looks like, be humble and give them the benefit of the doubt (Almost five years later Apple’s iPhone business alone is larger than all of Microsoft’s businesses combined).
Do you have a business or a product idea? Is it going to be revolutionary? Don't worry about anyone copying it. Those who really should care about it will only laugh at it, even if they see you shipping it.
Javier Arias González